BOOK PRINTING ON DEMAND

The average print-on-demand book sells 75 copies, according to Penny Sansevieri, CEO of A Marketing Expert http://www.bookprinting-china.com.

Print-on-Demand is a manufacturing process. There are circumstances when Print-on-Demand makes sense as a publishing strategy—at the beginning or end of a book's life cycle or as a bridge between print runs when a book's demand exceeds expectations. For most, however, selling 75, or fewer, copies of a book is unacceptable because most authors want their message to reach a wider audience.